As Logan matured from toddler to preschool-age, he started taking more of an interest in what his dad did at work each day. Logan knew his dad went to a lot of meetings, and he started wanting to have his own meetings with him.

So Brian began taking Logan to breakfast once a week. It was their own kind of breakfast meeting, where any subject was on the table for discussion. Most of the time, Dad and Son just had fun. But once in a while, Logan would ask his dad a pointed question about work, and Brian would, for a moment, seriously think about the future. About Logan as an adult in the working world, about what would happen to I.D. Images years from now, when he was set to retire.

One such moment occurred when Brian brought Logan to the office on a Saturday. It’s something Brian recounts in Chapter 6, “Breakfast Meetings.”


Like many young kids, Logan has become a bit enamored with the idea of being the big boss. Perhaps it comes with the territory when you’re a kid and everyone tells you when to eat, when to go to bed, when to get up, when to go to school and when your friends can come over.

So I guess it shouldn’t have come as a surprise when I brought Logan to the office one Saturday so I could watch him while I got some work done. Sitting in my office amid stacks of paper, sports memorabilia and our business awards on the walls, he looked around and said:

“Someday, Dad, I’m going to be in this office when you retire.”

I laughed and probably said something to the effect of, “We’ll see; that’s still a long way off.” But given my situation as the head of my own business, I need to treat it as something more than mere curiosity from a child.

I wasn’t the founder of I.D. Images. I bought the company after it had already been established. My vision defines the direction for the company now, but it wasn’t my vision or dream that provided the initial spark for creating the company. So I’ve never really viewed I.D. Images as a legacy business that I could pass on to my offspring.

The day when I need to make that decision is a few decades off, but it’s not something that should be ignored until I’m on retirement’s doorstep. Logan’s words put the subject in the front of my mind — so much so, it gave me a jolt.

Sometimes, I look at Logan and I think I see a future business leader. He’s not shy about sharing an opinion. When I’m home and talking to Kelly about something that went wrong in a given day, Logan will pipe right up.

“Did so-and-so fix the problem? If he screwed it up, he should fix it.”

And there isn’t an ounce of vindictiveness in his words.He’s speaking merely in terms of cause and effect. You make a mistake; you clean it up.

I wish I could capture some of that straight-to-the-point, solution-driven thought process, unfiltered through internal company politics, and use it for myself. I would be a much better leader if I practiced what Logan preaches.

But then, before I go too far down that road, I have to pull myself back. He’s just a kid. There is plenty of time for his personality to develop and his life to take shape.