In Good Job, Airplane: Life, Loss and Business Through the Eyes of My Son, you’ll meet Logan, a precocious preschooler, mother and wife Kelly, and Brian, a businessman and father who is often reminded that the best lessons in life are the lessons you were taught as a child. They are lessons that can be applied in both your business and personal life.

From the exceptional to the everyday, the painful to the humorous, at work and at play, Good Job, Airplane! is the story of one family’s journey through life, and the lessons they’ve learned along the way.

  • Jumping Jacks - Small kids are not self-conscious. If they don’t understand how to do jumping jacks, they’re not afraid to give it a try and put their own spin on it. When Brian coached Logan’s pee-wee soccer team, very few kids completely understood the concept of jumping jacks as a warm-up activity. Most ended up dancing in […]
  • Choo-Choo Mall - Brian’s father — Logan’s grandfather — died in 2009, when Logan was just a few years old. But in that time, he introduced Logan to the world of toy trains. It quickly became a obsession with Logan. During his toddler years, he wanted to ride the Christmas train at South Park Mall in Strongsville as […]
  • Tell the Whole Truth - Just like Logan never knew Peyton, Brian never had a chance to know his older sister, Kimberly. She was born with Down syndrome and a heart defect. Surgery corrected the defect, but post-surgical complications claimed her life, two months before Brian was born. Brian’s parents seldom talked about Kimberly, unable to dwell on the pain […]
  • Zappos Just Gets It - Great business become great by examining the methods of other great businesses. That’s not to say you become a complete copycat, but you implement pieces of what you learn in the operations of your own business. Brian became intrigued by Internet retailer Zappos when boxes of shoes began showing up at the I.D. Images office, […]
  • Pay It Forward - There is great value in finding a mentor, and being a mentor to someone else. Brian had the  fortune of counting St. Ignatius High School head football coach Chuck Kyle among his mentors. Brian played football for Kyle, helping St. Ignatius to a state title in 1992. A number of years later, Brian boarded a […]
  • The Ladies’ Man - From the day he was born, women have always been drawn to Logan. So it should come as no surprise that when Logan entered kindergarten, one of his first friends was a girl. At first, Logan came home gushing about his new friend and all the things they did together at school. But one day, […]
  • “This Just Isn’t Right!” - Bedtime is often a point of contention between parents and small children. It’s especially true in summer, when the Sun shines well into the evening hours, and there is no school looming in the morning. When Logan was five, Brian and Kelly bartered a kind of informal agreement with him for the summer. He didn’t […]
  • The Painting - Several months after losing his daughter Peyton, Brian felt the need to get  back up to speed as a business owner. In April 2008, he made his first business trip since Peyton’s death, travelling to Florida for the annual conference of the Packaging Distributors of America. At the conference, he met Stephen Polin, the owner […]
  • Trying New Things - Logan was four years old when Brian and Kelly signed him up for flag football. It took a good deal of convincing on Logan’s part, since the league included kids up to age 6. But even with the age difference, and the fact that a number of the 6-year-olds were bigger than Logan, Brian and […]
  • “Hi, Napkin! I’m Logan!” - Small child plus spaghetti usually equals a big mess. For a parent, it’s equal parts entertainment and teachable moment. Few things in family life have as much comedic value as a small child covered in pasta and tomato sauce, but the ultimate goal is to teach your child to be neater at the table. One […]